Hong Kong, Waspada.co.id – Forget the hassle of travel documents, immigration woes, and long flights. Guests can now experience signature elements of some of our guestsâ€™ favourite destinations through Marriott Internationalâ€™s #YourDreamDestinationAwaits campaign.
Throughout the month of November and December, 13 Marriott International properties across Asia Pacific will recreate signature iconic destination elements of its sister properties for domestic travelers.
â€œWe understand that the impact of the pandemic has been felt by many. Even though travel is not possible or difficult, â€˜travel-lustâ€™ remains strong and travelers are eager to travel and explore,â€ said President Asia Pacific (excluding Greater China) Marriott International, Rajeev Menon, Tuesday (17/11).
â€œWith this pilot campaign, we want to leverage Marriott Internationalâ€™s significant distribution of hotels across some of worldâ€™s most exciting destinations to spark travel inspirations on where Marriott can take them when international travel resumes. The year has been without a doubt very different, but we believe we will travel again,â€ added Menon.
Trendlines point to a domestic travel surge with countries embarking on campaigns to drive domestic tourism and explore their â€˜own backyardsâ€™. With more than 800 properties across Asia Pacific, and more than 7,500 properties across the globe, Marriott International is leveraging its strong global footprint in exciting destinations to deliver a unique â€˜holiday at homeâ€™ travel experience concept.
From the moment a guest books a stay, to their check-in and check-out experience, the different hotels will recreate signature experiences and moments reminiscent of their â€˜dream destinationâ€™. Some of these include the distinctive uniform associates wear, music suited to the destination played throughout the lobby, recognizable decor, or iconic food curated and served.
â€œAs the festive season approaches, this campaign is one way that we are encouraging domestic leisure experiences to engage with our guests,â€™ said John Toomey, Vice President, Sales and Marketing, Asia Pacific (excluding Greater China), Marriott International. â€œWe believe guests are looking for something different at home and this fun and innovative campaign aims to provide a welcome respite.â€
This pilot campaign will feature 13 hotels across the Marriott International portfolio in Asia Pacific, recreating more than 10 of our guestsâ€™ favourite destinations at home from Bali, Bangkok, Seoul, Paris to New York.
Participating hotels include W Brisbane which will recreate signature elements of W Bali-Seminyak, JW Marriott Hotel Bangkok recreate signature elements of JW Marriott Hotel Nara, The St. Regis Singapore recreate signature elements of The St. Regis Bangkok and Le MÃ©ridien Kuala Lumpur recreate signature elements of Le MÃ©ridien Etoile (Paris).
JW Marriott Hotel Jakarta will recreate signature elements of JW Marriott Seoul, Sheraton Surabaya Hotel & Towers recreate signature elements of Royal Orchid Sheraton Hotel & Towers (Bangkok), Moxy Bandung recreate signature elements of Moxy Osaka Shin Umeda and JW Marriott Hotel Seoul recreate signature elements of JW Marriott Khao Lak Resort & Spa.
The St. Regis Osaka will recreate signature elements of The St. Regis New York, The Westin Tokyo recreate signature elements of The Westin Paris-VendÃ´me, JW Marriott Mumbai Juhu recreate signature elements of JW Marriott Phuket Resort & Spa, JW Marriott Hotel New Delhi Aerocity recreate signature elements of JW Marriott Hotel Nara and Sheraton Grand Hiroshima recreate signature elements Sheraton New Caledonia Deva Spa & Golf Resort. (wol/aa/d2)
Editor: AUSTIN TUMENGKOL