The high-performance economy class seat – made from carbon fibre, aluminium and genuine leather upholstery – is ergonomically optimised for comfort, passenger living space and style, and is engineered for enhanced durability and reliability.
The new seat is also lighter, and is expected to help AirAsia reduce fuel consumption by more than 70,000 litres and lower CO2 emissions by 200 tonnes per aircraft per year, supporting the airline’s ongoing commitment to low air fares and sustainable business practices.
The Hawk also reinforces AirAsia’s innovation focus on innovation from the airport to the air. All Hawk seats are assembled at the state-of-the-art automotive-style production facility in Norfolk, UK by Mirus Aircraft Seating, which draws on Formula 1 engineering expertise and an automotive production mentality to redefine value in aircraft seating.
AirAsia Group CEO and AirAsia X Co-Group CEO Tan Sri Tony Fernandes said, “Lots of great work has gone into the Hawk. Not only is this premium seat more comfortable and boasts more legroom but it also weighs less, which is good for our guests, our bottom line and the environment as well.
“This is just the beginning. More innovations are on the way, including a personal electronic device holder and high power 2A USB port so our guests can stay powered and connected as they enjoy our great inflight content. It really will be a true step-change in LCC passenger experience,” added Tony.
“This is a huge milestone for everyone at Mirus. We are at the start of our journey to reimagine aircraft seating and we are immensely proud to have our seats selected by and flying with AirAsia – a true innovator and market disruptor themselves” says Mirus CEO, Phil Hall. (wol/aa/airasia/data1)
Editor: AUSTIN TUMENGKOL